“Veganizing the Farmer, Families, their Land & the Planet”

Rancher Advocacy Program

Once in a generation there’s a convergence of the right people and the right idea, and these elements come together at the right time and in the right place. Rowdy Girl Sanctuary (RGS) and Rancher Advocacy Program (RAP) are shining examples of this convergence.  Rowdy Girl Sanctuary (RGS) was born from a rancher’s wife’s love for a calf, Rowdy Girl.  Feeding and caring for Rowdy Girl opened Renee’s eyes and heart to the land and the other animals who live on it. Renee King-Sonnen, founder of Rowdy Girl Sanctuary, created the world’s first successful cattle ranch transition to a non-profit sanctuary model. Her husband, Tommy, joined RGS as co-founder once he transitioned to vegan. RGS’s transition and success is special and Renee recognized a need for there to be a way for other ranchers and animal farmers to transition, too. Renee knew… NOW IS THE TIME – “it’s time to Rescue Ranches.”

Renee’s and Tommy’s story made its way into cattle ranchers’ and animal farmers’ homes all over the country.  As a result of an organic outpouring of calls and messages from families wanting to transition from animal agriculture to a financially stable, environmentally-friendly way of life while preserving their culture and history, the Rancher Advocacy Program was born.

Rowdy Girl Sanctuary and Rancher Advocacy Program or RAP share a special relationship.  Rowdy Girl Sanctuary is not just the first model of successful transition. It is the primary investor in RAP which has become the program that guides, supports and invests in other animal farms and cattle ranches. Our objectives are clear and focused – to transition ranches and farms away from animal agriculture, save their animals and provide a compassionate, financially stable means of living and ranching. On July 18, 2018, Renee and Rowdy Girl Sanctuary launched the Rancher Advocacy Program (RAP). Now three more ranches are transitioning. 

What is the Rancher Advocacy Program (RAP)?

The Rancher Advocacy Program is a platform that addresses complex issues that arise when cattle rancher and/or animal farmer family members:

  • Experience emotional conflict regarding the animals they are raising for slaughter and the personal role they currently play in the larger system in which they and their families participate;
  • See the reasons – health, ethical, environmental, financial, social – for abandoning the practice of raising animals for slaughter and want to transition away from animal agriculture and the practices associated with factory and family farms;
  • Need assistance and support in creating a viable transition plan and business solution as well as creating strategic partnerships in order to convert their ranch or farm to a business that collaborates with the growing world and economic trends of a plant-based future.

Rowdy Girl Sanctuary and the Rancher Advocacy Program is a beacon of hope throughout the United States and globally for rancher families, and those who wish to work towards the systemic shift away from animal agriculture.

Whether you are a cattle rancher or animal farmer interested in the program and starting the intake process, an animal advocate or activist wanting to volunteer or learn more about how to bring RAP to your community or a person or organization wanting to partner with or sponsor RAP, we invite you to read all the information on our website and to contact us if you have any questions or want to know more!!

Meet Our Ranchers

RAP Leads the Barrett Family in Chicken Farm Conversion

The Rancher Advocacy Program is so proud of the Barretts–Jennifer and Rodney Barrett are from Wickes, Arkansas and they are converting what was once a chicken farm into a mushroom farm. This video was picked up by Mercy for Animals and Now This Politics and its going viral!

Starlove Ranch

Hollie and Davey are vegan regenerative ranchers and Davey comes from a 6th generation cattle ranching family where hunting and cow/calf operations have been the normal course of business. But not anymore! The herds stories and their unique relationships is what finally convinced them both that they couldn’t continue the family tradition of cattle ranching.

Starlove Ranch is on track to have one of the most unique vegan wedding venues in the country. And during the midst of a pandemic I cant think of a better place to be with the love of your life. Its outdoors and the vegan vibe there is contagious!

Learn More about Starlove Ranch

RAP Roadmap

See how we plan to continue the evolution of the Rancher Advocacy Program.


In February of 2015, Rowdy Girl Sanctuary transitioned from a cattle ranch to a non-profit sanctuary.


In July, the Rancher Advocacy Program (RAP) begins.


Year One

Three more ranches across the United States are in transition. Two ranches are in Texas, one is in Arkansas.

Renee joins the board of directors of the newly formed Agriculture Fairness Alliance.


First RAP Summit

In fall 2020, RAP launches its first RAP Summit, an online event bringing together experts and transitioning farmers and ranchers to discuss solutions on how to convert to sustainable, non-animal livelihoods.



Our goal in 2021 is to hold four RAP Summit events to escalate our message across the entire United States.


RAP’s goal is to launch a global strategic platform for bringing RAP to any country in the world.


A new type of sanctuary

RAP’s goal is to launch a new “sanctuary” model that will support large scale numbers of animals leaving factory farms.


A new type of government subsidy

It’s time to transition government grants and support away from animal agriculture and into support for a new, veganic model.


RAP’s goal is to align with Climate Healers’ vision of preventing Year Zero by creating a vegan world by 2026.

“It’s time to Rescue Ranches.”

– Renee King-Sonnen

Hosted by the Vegan Hacktivists

The 1st RAP Summit was a Huge Success!

If you missed the RAP Summit you can watch the recording.