Rancher Advocacy Program

Once in a generation there’s a convergence of the right people and the right idea, and these elements come together at the right time and in the right place. Rowdy Girl Sanctuary (RGS) and Rancher Advocacy Program (RAP) are shining examples of this convergence.  Rowdy Girl Sanctuary (RGS) was born from a rancher’s wife’s love for a calf, Rowdy Girl.  Feeding and caring for Rowdy Girl opened Renee’s eyes and heart to the land and the other animals who live on it. Renee King-Sonnen, founder of Rowdy Girl Sanctuary, created the world’s first successful cattle ranch transition to a non-profit sanctuary model. Her husband, Tommy, joined RGS as co-founder once he transitioned to vegan. RGS’s transition and success is special and Renee recognized a need for there to be a way for other ranchers and animal farmers to transition, too. Renee knew… NOW IS THE TIME – “it’s time to Rescue Ranches.”

Renee’s and Tommy’s story made its way into cattle ranchers’ and animal farmers’ homes all over the country.  As a result of an organic outpouring of calls and messages from families wanting to transition from animal agriculture to a financially stable, environmentally-friendly way of life while preserving their culture and history, the Rancher Advocacy Program was born.

Rowdy Girl Sanctuary and Rancher Advocacy Program or RAP share a special relationship.  Rowdy Girl Sanctuary is not just the first model of successful transition. It is the primary investor in RAP which has become the program that guides, supports and invests in other animal farms and cattle ranches. Our objectives are clear and focused – to transition ranches and farms away from animal agriculture, save their animals and provide a compassionate, financially stable means of living and ranching. Last year on July 18th, Renee and Rowdy Girl Sanctuary launched the Rancher Advocacy Program (RAP). Today – one year later – three more ranches are transitioning with more ranches in the works for 2020 and beyond. 

What is the Rancher Advocacy Program (RAP)?

The Rancher Advocacy Program is a platform that addresses complex issues that arise when cattle rancher and/or animal farmer family members:

  • Experience emotional conflict regarding the animals they are raising for slaughter and the personal role they currently play in the larger system in which they and their families participate;
  • See the reasons – health, ethical, environmental, financial, social – for abandoning the practice of raising animals for slaughter and want to transition away from animal agriculture and the practices associated with factory and family farms;
  • Need assistance and support in creating a viable transition plan and business solution as well as creating strategic partnerships in order to convert their ranch or farm to a business that collaborates with the growing world and economic trends of a plant-based future.

Rowdy Girl Sanctuary and the Rancher Advocacy Program is a beacon of hope throughout the United States and globally for rancher families, and those who wish to work towards the systemic shift away from animal agriculture.

Whether you are a cattle rancher or animal farmer interested in the program and starting the intake process, an animal advocate or activist wanting to volunteer or learn more about how to bring RAP to your community or a person or organization wanting to partner with or sponsor RAP, we invite you to read all the information on our website and to contact us if you have any questions or want to know more!!

Meet Our Ranchers

RAP Roadmap

See how we plan to continue the evolution of the Rancher Advocacy Program.


In February of 2015, Rowdy Girl Sanctuary transitioned from a cattle ranch to a non-profit sanctuary.


In July, the Rancher Advocacy Program (RAP) begins.


Year One

Three more ranches across the United States are in transition. Two ranches are in Texas, one is in Arkansas.

The Agriculture Fairness Alliance begins.


RAP Summit and evoL

RAP launches a US-wide strategic platform for bringing RAP to your state.  In fall 2020, RAP launches its first RAP Summit as well as the RAP evoL activist training and certification program.



Our first goal is to present and pass our first animal agriculture bill in support of ranchers transitioning under the Rancher Advocacy Program. Our second goal is to have twenty ranches across the United States in the RAP program. 


RAP launches a global strategic platform for bringing RAP to any country in the world.


A new type of sanctuary

Present data and propose a new sanctuary model that can support large scale numbers of animals leaving factory farms.


A new type of government subsidy

It’s time to transition government grants and support away from animal agriculture and into support for a new, veganic model.

“It’s time to Rescue Ranches.”

– Renee King-Sonnen

Hosted by the Vegan Hacktivists