RAP 101

What we know… Ranchers love the land and their animals.  So how do we help them find a different way?

RAP’s singular mission is to provide resources and guidance to ranchers who are ready to evolve to a lifestyle of compassion for their animals whom they love and embrace life-affirming choices and business practices.

The Rancher Advocacy Program is a result of our founder’s personal experiences with ranchers and their families who have contacted her to start a dialogue and to learn how Renee and Tommy converted their former ranching operation in Texas. Our mission at RAP is to support all ranchers who have the hope and dream of transitioning their ranch away from using their animals as profit and evolve to a business model that allows ranchers and their families to save and care for the animals while they use their land and heritage to make a living in an environmentally friendly and financially sustainable way.

The Rancher Advocacy Program’s goal is to have personal contact with fifty (50) ranchers per year.  We are proactively positioned to influence ranchers in the state of Texas and across the United States through the program’s activities.  Our long-term strategic goal is to engage with ranchers anywhere in the world who reach out to us within a few years. At any given time, the RAP team is conversing with four or give ranchers every single week.  And RAP’s goals don’t stop with rancher transition. See our timeline and goals below.

What is the Goal of RAP?

The goal of the Rancher Advocacy Program is to provide a support system and viable business solutions to ranchers and their families before or when they face the challenges of emotional, environmental, ethical, financial and social conflicts that arise in a world evolving away from the use of animals and animal products for food, clothing, experiments and entertainment.  The RAP team are rancher’s allies from start-up to transition completion as you alter your working ranch to become a sustainable force for good on our planet while still feeding or supplying eco-friendly energy to the world via compassionate and alternative models designed to reform the social norm and economically sustain you and your family. 

What RAP Offers

We offer a way for ranchers and their families to:

  • Maintain personal integrity and financial freedom
  • Affirm with greater purpose their family history, heritage and culture to increase pride in the work you do and for future generations
  •  Continue your family traditions of supporting and loving the land and your animals alike while feeding the world a veganic (plant-based) diet or through alternative, compassionate, innovative, gentle business models that support society through wind or solar energy

RAP aims to rapidly facilitate growth in the plant-based food industries, Veganic Farming, Solar Farming and Wind Farming.  We are also exploring other groundbreaking technologies and business models that may be brought into RAP in the future. Our RAP R&D Team are working diligently to solve the problems we all face in the world we live in today.   Click the buttons below for more information and to continue your RAP process!  

If you’re interested in learning about RAP’s successes, meet our Ranchers in Transition.  If you’re ready to start the RAP process, click on the Intake Process for information on the steps in your journey to a more compassionate, financially self-sustaining life!  If you’d like more information on the Rancher Alliance Coalition, go meet your RAP team. If you’re a rancher who has already transitioned to a veganic way of farming or are a member of a rancher family, we invite you to apply for a seat on our Rancher Advisory Committee.

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